Jodi Gaines | Growth and Marketing Executive, Musician, Artist

Jodi Gaines


Strategic growth and marketing executive



Innovative, strategic growth and marketing leader with an emphasis on customer experience, driving growth for startups and digital disruptors. Known for identifying and fostering key partnerships and aligning customer service and marketing strategies with business objectives to propel growth. Utilize experience with expertise in marketing a multitude of technology-based solutions with special emphasis in global B2B software and SaaS.

Highlights

  • Created the first helpdesk solution for marketplace sellers, ReplyManager, sold to xSellco in 2015
  • Guided Replyco in developing key marketing strategies, growing MoM revenue 703%
  • Established key partnerships across eCommerce networks, driving 40% of lead generation
  • Managed projects for 40 global B2C, B2B companies worldwide, eBay, VWERL, Stop Aging Now, FTC

Marketing and Growth Expertise

  • Go-to-market strategy and execution
  • Channel / partner / marketplace marketing
  • CX, customer journey mapping
  • Digital demand generation
  • Content marketing
  • SEM, SEO and display
  • Social media
  • Product development
  • Product marketing
  • Product, pricing & positioning
  • Messaging and differentiation
  • Customer insights, NPS and CRO
  • Marketing and workflow automation
  • KPI tracking, P&L management

Career Outline


  • 2020-Present | Head of Growth | Replyco

    Helpdesk Software for eCommerce Sellers

  • 2016-2020 | Strategic Marketing, Founder | JGE Productions

    Creative marketing consultancy

  • 2014-2015 | Head of Marketing & Operations, Co-Founder| ReplyManager

    Email management software for marketplaces sellers

  • 1999-2016 | Director of Markeging & Front-End Dev | IguanafarmGroup

    Web-based product development and engineering firm

Projects


Rockliscious

The impact of women in music is powerful. The Rockliscious brand was created specifically to promote women in music, to celebrate their diversity and richness, and to give them a platform to share their voice. The 2017-2018 concert series featured Grammy nominated Danielle Nicole, local artists and a Battle of the Bands. During the tour, Rockliscious partnered with Peace, Love and Music, a 501(c)(3), to create a scholarship that would allow a talented young women to attend music school for a year.

GEARoller™

GEARoller™ is a collapsible guitar stand and caddy designed to simplify gear transportation and reduce gear bloat. As both a stand (for the stage) and a caddy during transit, it's versatile enough to accommodate any guitar or case. Plus, it collapses small enough to fit into a backpack or gear bag for easy stowage when not in use...kind of like your own personal roadie. GEARoller™ received a US Patent No. 10,900,606 on January 26, 2021. It is currently in the final prototype stage and will make its debut in the coming years as the music industry starts it's recovery.

Non-Profit, 5K Events

Over the span of 10 years, I've worked with teams to produce, market and manage three different running events, including: Color Runs, Timed Street-based 5Ks and a Zombie Fun Run (my favorite). Our biggest event had 600+ runners and attendees.

Education


University of Central Florida, Bachelor of Science, Marketing (1995)

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